ABOUT US

We're building a company of extraordinary people who build extraordinary products

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OUR TEAM

Meet our leaders

Mistplay is built by a team of highly motivated, creative, and passionate people with diverse backgrounds who genuinely love working together.

Henri Machalani
Founder & CEO
Eugene Joannides
COO & Co-founder
Don Pratt
Chief Financial Officer
Jason Heller
Chief Growth Officer
Giordano Contestabile
Chief Product Officer
Luca Fiaschi
Chief Data & AI Officer
Deirdre Sheridan
General Counsel &
Chief Privacy Officer
Malvika Jethmalani
Chief People Officer
Oli Wiesel
VP of Finance
Nicholas Kerr
Vice President of Loyalty
OUR MISSION

Why we Mistplay

Every great company has an enduring mission. Being a unique company that serves both mobile players and game studios, we defined two core missions.

Users

Our user-centric mission is to enable players to earn rewards while discovering new digital worlds at the tap of a button.

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Business

Our business-focused mission is to empower game studios in reaching and engaging the best mobile players for their games around the world.

OUR HISTORY

A journey through time

2015

Founded

Founded in Oct 2015
by Henri Machalani.

2016

Exec Team Expands

Eugene Joannides joins as co-founder in Aug 2016.

2017

Loyalty Platform

Pivoted from a game testing platform to the first loyalty platform for mobile gamers.

2018

1M Members

The Mistplay community
passed 1M members.

2019

Achievements

Recognized by Deloitte as a Company to Watch, and ranked 36th fastest growing startup in Canada by Maclean's.

2021

Achievement

Mistplay ranks 5th on
AppsFlyer's Global IAP Index.

2021

The Future

Our future remains to be written, come write your part in our story.

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OUR ACHIEVEMENTS

Hard work pays off

We've been in the news a lot lately! Check out some of our proudest accomplishments to date.

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