Mistplay is built by a team of highly motivated, creative, and passionate people with diverse backgrounds who genuinely love working together.
Every great company has an enduring mission. Being a unique company that serves both mobile players and game studios, we defined two core missions.
Our user-centric mission is to enable players to earn rewards while discovering new digital worlds at the tap of a button.
Our business-focused mission is to empower game studios in reaching and engaging the best mobile players for their games around the world.
Founded in Oct 2015
by Henri Machalani.
Eugene Joannides joins as co-founder in Aug 2016.
Pivoted from a game testing platform to the first loyalty platform for mobile gamers.
The Mistplay community
passed 1M members.
Recognized by Deloitte as a Company to Watch, and ranked 36th fastest growing startup in Canada by Maclean's.
Mistplay ranks 5th on
AppsFlyer's Global IAP Index.
Our future remains to be written, come write your part in our story.
We've been in the news a lot lately! Check out some of our proudest accomplishments to date.
We're dedicated to empowering people and organizations to join the fight against climate change through our Ecoplay initiative.
Our goal is to plant 1 billion trees by 2025. We believe trees will play a critical role in the fight against climate change by sequestering CO2, and providing habitats for wildlife.